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ABOUT US

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The journey of Shakti Rubber Industries began in 1964, when Honourable Founder Shri. Kashmiri Lal Hans laid the foundation of a company built on a simple belief: play has the power to shape childhoods, and quality should never be an afterthought. The name "SHAKTI" itself stands for continuous development and innovation — a philosophy that has guided the company through six decades of research, design, and manufacturing excellence.
Our Story

Shakti Rubber Industries

The journey of Shakti Rubber Industries began in 1964, when Honourable Founder Shri. Kashmiri Lal Hans laid the foundation of a company built on a simple belief: play has the power to shape childhoods, and quality should never be an afterthought. The name "SHAKTI" itself stands for continuous development and innovation — a philosophy that has guided the company through six decades of research, design, and manufacturing excellence.

Years of dedicated research and development resulted in a superior product line that found a place in the hearts of countless Indian households. We took something as simple as a play item and made it genuinely popular among kids — not through gimmicks, but by adding real value to basic features.

Variety of Toys

8 Brands · 350+ SKUs

Safety Standards

Compliance to all Standards

A Legacy Carried Forward

What started as one man's vision has grown into a true family legacy. After Shri. Kashmiri Lal Hans, his son, Mr. Harish Hans, took the reins and carried the business forward, expanding its reach and reputation across India. Today, the company stands proudly in its third generation of leadership, with Mr. Ashish Hans now steering Shakti Rubber Industries into its next chapter, honouring the founder's original values while bringing fresh energy, modern manufacturing practices, and renewed ambition to the brand.

Three generations. One unwavering commitment: exacting standards and durability that have made us leaders in innovation, production, and development. Our stag-in-motion emblem represents exactly that, a constant, forward-moving quest for quality.

What started as one man's vision has grown into a true family legacy. After Shri. Kashmiri Lal Hans, his son, Mr. Harish Hans, took the reins and carried the business forward, expanding its reach and reputation across India. Today, the company stands proudly in its third generation of leadership, with Mr. Ashish Hans now steering Shakti Rubber Industries into its next chapter, honouring the founder's original values while bringing fresh energy, modern manufacturing practices, and renewed ambition to the brand.

Our Brand Portfolio

Our exciting range is distinct in looks, colours, and style. Under one roof, we proudly manufacture and market eight trusted brands, each built for a different kind of play:

Joy · Mega Play · Let's Play · Mega Petz · Hello Friends · Mega Wood · Play Eva · VoltPro

From colourful toys for toddlers to performance-driven sports gear under VoltPro, our brands cover every age group and every kind of play - indoor, outdoor, educational, and athletic.

Quality You Can Trust, Delivery You Can Rely On

Behind every product is a strong quality control process and a reliable, pan-India distribution network. This combination ensures that wherever you are in the country, you receive products that are durable, safe, and delivered on time, without compromise.

Where You'll Find Us

Our products are available at leading retail stores and online marketplaces across India, including:

D Mart · Smart Bazaar · Hamleys · Reliance Retail · FirstCry · Meesho · Amazon · Flipkart etc.

Whether you're shopping in-store or online, Shakti Rubber Industries products are never far away.

Awards

Our Promise

"Winning customer confidence is our mantra of success.

Customer satisfaction and value addition aren't just goals at Shakti - they're a way of life. As we move forward into our third generation of family leadership, that promise remains exactly as it was in 1964: durable, joyful, value-packed play, made for every Indian household.

Shakti Rubber Industries - We Innovate… Create Always!!!

Our Brands

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What Customers Say About Us

Our Partners

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